The Juniper & James Story

About Us 

by James Elledge & Maxx Delaney

We are an apparel brand dedicated to the pursuit of optimal golf/life balance. Constantly caught between the two things we care about most in this world. And it’s not always fairways and greens and ham and eggs when it comes to balancing it all, but we’ve learned to scramble pretty well.

We don’t take ourselves too seriously but we take the game seriously, and we want what we put over our shoulders to help us play well (and look good doing it). And as a brand born in the south, we couldn’t find many shirts that could hold up to a June afternoon. So we decided to make our own. We sweat every detail in designing them, so you don’t sweat every minute you’re on the course. The game is hard enough. You don’t need your clothes making it harder. We see golf as a way to get closer: to people, nature, ourselves, and on occasion, the pin.

We take care in how we play, how we look and how we act. It takes care to fix a ball mark well, to bring it back flush with the rest of the green, just like it takes care to design a collar that lays flat for four hours on the course (and then maybe two more at the bar). We care enough to count every shot. We also care to have a good time. And we care to play with people that can do both at the same time.

We’re a brand with a love for the outdoors. When we’re not golfing you might find us in a blind calling in ducks or on a skiff looking for redfish. And what we’ve found is the same qualities that make a good golfer also make a good hunter or angler: patience, curiosity, and a reverence for the places that allow us to pursue the things we love and spend time with the people we love. We believe there’s a rugged elegance to golf that’s gotten lost among the soft pastels and loud prints of today, and we take inspiration from our favorite hunting and fishing gear to bring a little grit to our favorite game.